In 2027. Join the list below to hear first.

Canada and the United States at launch.

oo-SOOL. It is Arabic for roots, origins and principles.

No. Each formula is scented; scent is part of the ritual. Full ingredient lists will be published before launch.

In Morocco, by Moroccans, in a facility certified to ISO 22716, the international standard for cosmetic manufacturing.

Taliouine, in southern Morocco, the centre of the country's saffron harvest.

Start with the formula that has a place in your routine. The morning and evening ritual shows the order when using the collection together.