usul — Arabic for roots and origins.
Meet Saffron Soul: four formulas for luminous-looking skin. Moroccan saffron from Taliouine leads the collection, with supporting actives selected for each step.
Moroccan saffron from Taliouine is the signature ingredient in every Saffron Soul formula. Each pairs it with supporting ingredients for a distinct role: cleansing, illuminating, hydrating or comforting.
Saffron extracts have been studied for their antioxidant activity.
Our first collection begins with Moroccan saffron. Four formulas, from cleansing to evening care.
A gentle daily cleanser with Moroccan saffron, aloe vera and panthenol, for skin that feels soft and comfortable after rinsing.
Moroccan saffron + panthenol
An illuminating serum with Moroccan saffron, vitamin C and niacinamide for radiance and more even-looking tone. Argan from the Souss adds softness and comfort.
Moroccan saffron + vitamin C
Morning hydration with Moroccan saffron, niacinamide and N-acetyl glucosamine for more even-looking tone, and polyglutamic acid to help skin retain moisture.
Moroccan saffron + polyglutamic acid
Evening care with Moroccan saffron, gotu kola and marshmallow root for softness, hydration and comfort before sleep.
Moroccan saffron + marshmallow root
The star ingredient sets the collection's direction. Supporting ingredients contribute to each formula's function, texture and place in your daily ritual.
usul was born from a desire to honour our Moroccan roots and the place self-care holds in our traditions.
We carry that heritage forward through modern formulation, elevating Morocco’s star ingredients with supporting actives selected for each formula’s purpose and place in your day.
Nadia Zaïdi
Founder, usul
Saffron Soul arrives in 2027, in small batches. Join the list for first access and notes from the source.